Sterling Equities achieves success by adhering to traditional values.

Family

Sterling Equities is a family-run organization where each member places the needs of the organization and its investment partners first.

Diversification

Openness to diverse individual perspectives, new approaches and ideas expands our opportunities. We champion respect for the individual.

Entrepreneurship

We achieve success by seeking out new challenges, working hard and producing a superior product—combined with a constant focus on our customers.

Responsibility

We act with integrity and a deep sense of accountability to our partners, investors, customers and the community.

Partnership

We work as a team, building long-term relationships with our colleagues and partners.

Leadership

We lead by example, through our professionalism, candor, honesty and actions in the public spotlight and in the private arena.